Sonic Soak

Sonic Soak takes a different approach to cleaning: rather than tumbling or scrubbing, it sits in a container of water and works through ultrasonic vibration. The maker positions it as a compact device for getting at dirt and bacteria that a conventional washing machine can leave behind, and pitches it for use both at home and while traveling.

How it works

According to the maker, Sonic Soak generates 50,000 ultrasonic vibrations per second, transmitted through the water to lift away dirt at what the campaign describes as the molecular level. The maker claims this reaches places ordinary cleaning methods miss and delivers a 99.9% sterilization effect. The campaign does not detail the conditions behind that figure.

What it's designed to clean

The device is intended for far more than laundry. The idea is simple: place it in water with the items, and it handles the fine detail work automatically. The maker lists uses including:

• Clothing
• Fruit and vegetables
• Jewelry
• Makeup brushes
• Shavers
• Baby bottles

Efficiency and portability

The maker says Sonic Soak uses 40 times less water and 15 times less energy than a conventional washing machine, framing it as an eco-friendly alternative. Its compact size is meant to make it easy to pack, extending its use to hotel rooms and outdoor trips for people who want to keep things hygienic away from home.