TIKZER TiFloss

Floss is easy to forget and awkward to use on the go: wound around fingers, it slackens, bites into skin and takes more effort than it should. TIKZER's answer is TiFloss, an all-metal, reusable floss tool designed to be carried like any other piece of EDC gear.

Holding the line

According to the maker, the core of the design is a structure that holds floss securely, keeping the strand stable in the hand. The company says this makes it easier to achieve better floss tension, so the thread is less likely to sag when guided between teeth. TIKZER also describes the tool as easy to maintain, and frames its reusable design as a way to cut down on disposable floss picks and plastic waste, one strand at a time.

A fidget tool in disguise

The more unusual part of the pitch is that TiFloss is also intended as a stress-relief EDC tool. The maker says it contains precision ball bearings and a magnetic retention system, meant to give smooth motion and a satisfying, snapped-together feel when parts are seated. TIKZER suggests it as a quieter alternative to clicking pens or fiddling with coins.

• All-metal, reusable construction
• Secure floss retention for improved tension, per the maker
• Designed for easy maintenance
• Precision ball bearings and magnetic retention system
• Offered in a choice of colors

The campaign leans on the tactile appeal of a metal object, from its cool feel in the hand to a minimal look that sits comfortably on a desk, and adds color options so owners can match it to their other gear.