BULLET3

Small everyday flashlights usually force a trade-off between size and capability. BULLET3 is pitched as an answer to that problem: according to the maker, the body measures just 3cm long and weighs from 5g in its lightest version, small enough to ride on a key ring without adding noticeable bulk.

Three light colors, two outputs

The maker says BULLET3 uses LED emitters from CREE and Luminus, chosen for clear light quality, efficiency and stable output. Three emitter types are offered: cool white for visibility outdoors and reading fine detail, warm white for softer indoor use, and red light intended to preserve night vision during extended time in the dark. Each type has two output levels, a low mode for longer use and battery saving and a high mode for moments when more light is needed quickly.

Waterproofing and power

The light carries an IPX8 waterproof rating, which the campaign presents as suitable for rain, splashes and accidental drops into water. Rather than a rechargeable cell, BULLET3 runs on a replaceable coin-cell battery. The maker argues this removes the need for cables and charging, and says swaps take seconds without tools.

Body materials

• Aluminum: the lightest option, according to the maker
• Brass: heavier, with a patina that develops over time
• Titanium: positioned as light, durable and resistant to scratches and corrosion

The campaign frames BULLET3 as an everyday carry piece for key rings, bag pockets or a car dashboard: finding a keyhole at night, locating items at the bottom of a bag, or checking around a vehicle after dark.