CLOOUBRUSH

The toilet brush is one of the few household tools that has barely changed in decades, and its holder is rarely anyone's idea of hygienic. CLOOUBRUSH takes a different approach. The maker describes it as a brushless toilet cleaner that combines a special water-pressure system with a fragrance function, removing the need for bristles and the holder that comes with them.

Water instead of bristles

According to the maker, CLOOUBRUSH uses water pressure in place of a brush to remove dirt, urine scale and limescale. With no bristles, there is nothing for grime to get tangled in, which is the core of the maker's hygiene argument.

Key features, as described by the maker

• Brushless water-pressure cleaning aimed at dirt, urine scale and limescale
• Body made from recycled plastic, using a material the maker says repels dirt and water and resists wear over long-term use
• A built-in 3-in-1 cleaning stone that provides cleaning action and fragrance, with scent lasting up to 1 month; the maker describes it as biodegradable
• Connects to a home toilet, shower hose or bathtub hose, and can also be used to clean bathroom tiles and walls

The bigger idea

The campaign positions CLOOUBRUSH as a way to address both the hygiene problems of traditional toilet brushes and the plastic waste they generate. Whether a hose-connected, pressure-based system fits a given bathroom setup is something prospective users will want to check against the maker's own installation details.